Selling more, with less sugar

Vrumona is one of the largest producers of soft drinks, water and juices in The Netherlands and has a rich history of craftsmanship. Over the past 75 years, Vrumona has developed into an innovative organisation. To connect with sporting clubs in the Netherlands in a unique way, Vrumona launched a sales app to offer all their accountmanagers the right tools and support them to sell more, with less sugar.

Strategy x Production


As the number one in healthier drinks, Vrumona wanted to show the right story towards their current and future clients. Central to this, was their mission ‘Good and healthy drinking for everyone’ which is shown by the fact that 60% of their portfolio has less than 15 kcal per 100 ml.

Through the dedicated sales app, accountmanagers can now reveal the story behind Vrumona, as well as all the benefits and their wide portfolio of premium brands like Gatorade, Pepsi MAX and Vitaminwater. Offering a healthier choice for every kind of thirst.