PLAYSEAT
MERCEDES-AMG F1
Playseat® partners with Mercedes-AMG Petronas Motorsport.

As part of their partnership, Playseat® and Mercedes-AMG Petronas Motorsport introduced a special edition racing simulator. The best simrace experience for the fans of the current world champions F1.


Creation x Production

Concept

As the number one in racing and gaming simulation, it wanted to show Mercedes fans all over the world what it was capable of. Central to this, of course, was the unique Mercedes AMG F1-Playseat® racing simulation seat.

There was also a dedicated landing page and content that revealed the story behind the development as well as the product benefits.

Rocket