PLAYSEAT
ACTIVE GAMING SEAT
PUMA and Playseat® revolutionize seating to make gaming more active.

At Gamescom – Europe’s leading digital gaming trade fair – Playseat presented its newest innovation: the first active gaming seat.

The seat allows gamers to maintain an active and correct sitting position, while giving them total freedom of movement and complete control. The new seat was developed in close collaboration with PUMA. This was German sportswear company’s second significant step into esports after its partnership with Cloud9.


Strategy x Concept x Production

Concept

During the PR launch in Cologne, Playseat and PUMA demonstrated the innovative nature of the product to esports fans and B2B customers.

Afterwards a behind-the-scenes video gave fascinating insights into the development process and the intensive cooperation between Playseat and PUMA. The active gaming seat has been used by top athletes like Usain Bolt, Antoine Griezmann and Sergio Agüero.

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