ICONIX
FAN FOR LIFE
Iconix surprised Ajax fans with two season tickets for 10 years.

Energy drink brand Iconix wanted to do something special when presenting the main prize of its ‘Fan for Life’ campaign: two Ajax season tickets for 10 years.


Strategy x Creation x Production

Concept

Energy drink brand Iconix wanted to do something special when presenting the main prize of its ‘Fan for Life’ campaign: two Ajax season tickets for 10 years. So it surprised winner Aart, together with his son Dex, at their home in the Dutch town of Apeldoorn.

While Aart’s son Dex was playing football at his local club, Iconix transformed their whole street with an Ajax theme. This included installing a huge LED screen showing a special message from Ajax star Donny van de Beek.

Results

When Aart and Dex arrived, they were completely flabbergasted! After gratefully receiving their prize they were immediately taken to the Johan Cruijff Arena for a match and a meet & greet with Donny van de Beek himself.

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