Iconix signed a 10-year partnership with AFC Ajax.

New energy drink brand Iconix and AFC Ajax entered into a 10-year partnership. To celebrate this renewed commitment to each other, Iconix wanted to give something back to the fans of the Amsterdam club.

Creation x Production


Because of their renewed partnership, Iconix Energy Drink started the ‘Fan for Life’ campaign with the top prize being two Ajax season tickets for 10 years.

All people had to do to have a chance of winning was buy an Iconix energy drink and register it on-line via the Iconix Fan for Life platform. The campaign kicked off at the beginning of the new 19/20 season with a special video aimed at Ajax fans.


More than 25,000 people participated in the Fan for Life campaign, which led to a huge sales boost for Iconix.